Two pitch-winning concepts for the Gymboree site redesign. My aim was to focus on keeping the design minimal while infusing the Gymboree voice. Ramping up the social integration and suggesting geo based dynamic banners was a secondary selling point of this strategy. Primarily, I wanted to make an easy to use and modern e-commerce experience that could leverage the brand's existing catalog assets.
creative direction, ux, branding, typography, website design, digital design